Our Story

 

 

MEET THE FOUNDER

TATIANA DIETEMAN

TATIANA WAS BORN AND RAISED IN SAN FRANCISCO, CALIFORNIA BEFORE SHE MOVED TO LOS ANGELES AT THE AGE OF 19 TO FOLLOW HER DREAMS OF A CAREER IN ART AND FASHION. HAVING HAD A HUMBLE UPBRINGING, SHE RELIED ON AN EARLY CAREER IN THE FASHION INDUSTRY AS A MODEL TO HELP PAY FOR HER DEGREE IN BUSINESS.  THROUGH HER EAGER DETERMINATION AND DRIVE SHE SIMULTANEOUSLY COMPLETED HER SCHOOLING & LEAD A SUCCESSFUL CAREER IN MODELING - WHERE SHE LEARNED THE BEHIND THE SCENES OF THE FASHION INDUSTRY AND TRAVELLED THE WORLD. TATIANA DEVELOPED AN EYE FOR STYLE THROUGH THESE FIRST HAND EXPERIENCES WITH THE FASHION WORLD.

TANNA IS FRESH - EFFORTLESS  & COOL WITH IMPECCABLE HAND-CRAFTSMANSHIP. ROOTED IN A TIMELESS AESTHETIC, TATIANA BRINGS A YOUNG AND FASHION-FORWARD APPROACH TO ALL OF HER DESIGNS WHILE KEEPING EVERYTHING AS COZY AND WEARABLE AS POSSIBLE. 

KNITTING STARTED AS A WAY FOR HER TO KEEP HER HANDS BUSY AND MIND CALM...WITH HER LOVE FOR FASHION AND ART, SHE HAS BEEN ABLE TO COMBINE HER PASSIONS TO CREATE THESE WONDERFULLY COZY AND FASHION-FORWARD PIECES THAT YOU CAN CHERISH FOREVER.

Founder and designer Tatiana Dieteman

Sustainability is key to TANNA, which is why Tatiana chooses only natural, organic fibers from the top mills in the world - so you don't have to worry about harmful toxins, dyes or chemicals in our products. We keep our side of the street clean. We also watch our water usage by hand-washing each piece ourselves and laying each flat to dry in the warm sun. Tanna is founded on the belief that fashion can be created consciously without sacrificing on style and/or quality.